About Us

WHEY AHEAD® was born out of founder, Ethan Salathiel's desire to clean up protein supplements for good. He is so passionate about organic living that he gave up his city career to start this family business. We were recently judged and won 'Best Organic Start-up Business' at the 2017 Soil Association BOOM Awards and Ethan was shortlisted for Organic Rising Star:) Our products are powered purely by organic whey protein concentrate from grass-fed cows & raw superfoods, rather than manufactured nasties. WHEY AHEAD® takes CLEAN nutrition to a whole new level and offers you premium quality & performance. That's why athletes like our Paralympic brand ambassador, Richard Whitehead MBE trust WHEY AHEAD® to supplement their nutrition! Our vision is simple : make a positive difference to your lifestyle by giving you a CLEAN | STRONG | ORGANIC choice for your regular protein shake.





We're proud to be the UK's first range of flavoured & unflavoured organic protein supplements. You care about your body, so you care what goes into it. We do too. That's why we've created the cleanest possible organic training supplements for you.

Our products are clean because being organic means that no chemicals can be used in the farming processes that make our ingredients. Every step of our supply chain is traceable and inspected.

There are no banned substances, hidden nasties, colours, preservatives, emulsifiers, thickening agents, gums, artificial sweeteners or flavours used in our products and there never will be. We like to say: nothing added, everything gained! Just look at our ingredient list- it's just the bare essentials for health & fitness.

We believe in being clean in everything we do which includes all the information we put out there. As an example, we publish our products' independent test results (FAQ section) and our labelling is honest and easy to understand, cutting out unnecessary scientific formulae and jargon.





We want you to be in a position of strength and be informed when it comes to your health and fitness. Afterall, building a strong body, requires a strong mind.

You can rely on the performance of our nutrient-rich, organic protein from grass-fed cows and superfood ingredients to help you build and maintain muscle after a good workout, but also peace of mind that you are consuming clean, eco-friendly, organic protein, the way nature intended.

We really care about keeping you informed. We have created free health & fitness information for you which is posted regularly to all our social media accounts. We hope this promotes better understanding and that you feel part of our organic fit family...for us, it's all about spreading positive vibes.

Unlock nature’s strength with WHEY AHEAD’s organic goodness.





We're certified as organic by Organic Farmers & Growers ('OF&G') and inspected against their high quality controls. All our whey protein comes direct from organic, grass-fed, free-range, happy cows.

Being organic is central to everything we do because it is the fairest, purest method of farming. Not only that, all our ingredients are ethically sourced & sustainable for the environment. For us, organic nutrition is a way of life to promote good health & fitness.

It doesn't just stop with our products though, all our packaging is Forest Stewardship Council (FSC) approved, eco-friendly and safe. Read more about this here.

Give yourself the best quality, get AHEAD of the game, and join our organic fit family.