We find that a lot of people have heard of organic but don't necessarily know how it differs from 'natural'.
The food and drink we consume often comes from natural sources such as plants and animals. You could therefore say that everything from nature is natural!
There are a lot of brands out there claiming to be 'natural' or containing 'all natural ingredients' which sounds great, but in practice, does not guarantee that they are pure and certainly does not ensure they're organic...These so called 'natural' foods and drinks can still have undergone manufacturing processes to make them bigger, stronger and produced more quickly (ultimately for greater sales). The methods for this include using artificial chemicals such as pesticides, fertilisers, hormones and in worst cases, genetic modification ('GMO') on crops and plants, and antibiotics on animals. This is not organic.
In order to be certified as organic, nothing can be interfered with in this way and GMO is a huge NO NO. Organic processes use nothing man-made and do not treat animals, in our case cows, with chemicals such as hormones or antibiotics.
Organic farmers respect the environment and promote sustainability throughout the eco-system. The protection and survival of the nature is at the heart of #GoOrganic. We have a responsibility to make a positive impact. Rather than quick fix, cheaper, higher volume production methods, organic farming invests the time and care to do things properly (how nature intended). Think of it as clean, sustainable farming.
The last thing about organic is its traceability. In recent times there have been food scandals where people have not known exactly what they're consuming due to a lack of transparency. Organic is different. To be certified as organic, everything from source to final product has to be traceable and inspected. This ensures that at every stage of the supply chain, checks and controls are in place to maintain integrity. Our control body is Organic Farmers & Growers (OF&G) in the UK.
In summary, organic means chemical-free, pure, animal friendly, sustainable, traceable and inspected to the highest possible standards. Sound good to you? More information can be found in our Organic Academy blog series.