Question - do you spend as much time working on your back as you do on your biceps, chest, abs, or legs? If the answer is yes, well done you! If no, then you might want to pay your back more attention. If you continually strengthen those muscles on the front of your torso and neglect your back, it could result in uneven muscle distribution which for example, could affect your posture and leave you pulled over or hunched up.
We cannot believe it - we were shortlisted for two awards at the prestigious annual Soil Association 'Best Of Organic Market' or 'BOOM' Awards. Firstly, our founder, Ethan was shortlisted for 'Organic Rising Star' sponsored by Balance Magazine and WHEY AHEAD® was shortlisted for 'Best New Organic Startup Business' sponsored by Ocado.
If you are following a resistance training programme, it's not only the choice of exercise but the order in which you perform them which will impact the effectiveness of your workout! In general, there are 4 key rules to an effective programme and we'll discuss each one in turn below: