We cannot believe it - we were shortlisted for two awards at the prestigious annual Soil Association 'Best Of Organic Market' or 'BOOM' Awards. Firstly, our founder, Ethan was shortlisted for 'Organic Rising Star' sponsored by Balance Magazine and WHEY AHEAD® was shortlisted for 'Best New Organic Startup Business' sponsored by Ocado.
If you are following a resistance training programme, it's not only the choice of exercise but the order in which you perform them which will impact the effectiveness of your workout! In general, there are 4 key rules to an effective programme and we'll discuss each one in turn below:
So we get a lot of questions about whether WHEY AHEAD® is a protein concentrate or isolate. Simple answer - it's a concentrate but there is a bit more to it than that as we'll explain. The people who ask the question often respond, "great, I was looking for an undenatured protein". If this is jargon to you, (it does sound like a confusing double negative doesn't it!) we'll explain what it means in a moment. Today, we are going to try and clear up some misconceptions about protein concentrates so let's start with the commonly discussed pros & cons.